2020
Laureate Web Page
Laureate Web Page
A strategic web redesign focused on restoring confidence and communicating clarity. This project helped Laureate reaffirm its presence in Latin America by aligning its digital identity with its long-term vision.
Web Desing
UX/UI Desing
Know More
In a moment of major organizational change, Laureate faced growing uncertainty among its audiences. As the network exited several Latin American countries, rumors spread that the brand was closing entirely in the region. This confusion created urgency for clear, strategic communication—anchored by a new website that could reflect stability and future direction.
The redesigned web page became a key channel to rebuild trust and clearly present Laureate’s ongoing commitment to its universities in Mexico, Chile, and Peru. By giving these institutions prominent visibility and integrating messaging about the network’s renewed focus, the site became a digital reassurance—a platform for information, transparency, and long-term vision.
Problem
The perception crisis wasn’t caused by the strategy—it was caused by silence and visual inconsistency. With rumors dominating social media and student forums, there was a growing fear that Laureate’s exit from some countries meant a full withdrawal from Latin America. The existing website offered no clarity and only fueled more doubt.
The digital presence lacked strategic messaging and design that could reassure key stakeholders. Without a structured platform to communicate the updated vision, students, faculty, and the general public were left with questions. Laureate needed a website that could speak directly to these concerns with authority, transparency, and coherence.
Solution
We created a website that served as both an informative hub and a strategic repositioning tool. By reorganizing content around the future-facing message and giving spotlight to Mexico, Chile, and Peru, the site clearly conveyed what Laureate stood for and where it was heading.
Visually, the design reinforced trust—clean, modern, and structured. Each university still in the network was given space to shine, with dedicated sections highlighting their programs and partnerships. The site was designed to work not only as a branding effort but as a tool to align public perception with institutional strategy.
Concept
This project was rooted in the power of design to calm, clarify, and communicate. It wasn’t about flashy visuals—it was about tone, trust, and narrative. The goal was to create a digital experience that gave users certainty in a moment of uncertainty.
By combining clean UX, strategic structure, and visual hierarchy, the site positioned Laureate not as a brand in retreat—but as one entering a focused, intentional phase. Through design, we gave voice to their message: we’re still here, and we’re moving forward.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a typical project look like?
02
How is the pricing structured?
03
What’s needed to get started?
04
Do I need to know how to code?
05
How do we measure success?
2020
Laureate Web Page
A strategic web redesign focused on restoring confidence and communicating clarity. This project helped Laureate reaffirm its presence in Latin America by aligning its digital identity with its long-term vision.
Web Desing
UX/UI Desing
Know More
In a moment of major organizational change, Laureate faced growing uncertainty among its audiences. As the network exited several Latin American countries, rumors spread that the brand was closing entirely in the region. This confusion created urgency for clear, strategic communication—anchored by a new website that could reflect stability and future direction.
The redesigned web page became a key channel to rebuild trust and clearly present Laureate’s ongoing commitment to its universities in Mexico, Chile, and Peru. By giving these institutions prominent visibility and integrating messaging about the network’s renewed focus, the site became a digital reassurance—a platform for information, transparency, and long-term vision.
Problem
The perception crisis wasn’t caused by the strategy—it was caused by silence and visual inconsistency. With rumors dominating social media and student forums, there was a growing fear that Laureate’s exit from some countries meant a full withdrawal from Latin America. The existing website offered no clarity and only fueled more doubt.
The digital presence lacked strategic messaging and design that could reassure key stakeholders. Without a structured platform to communicate the updated vision, students, faculty, and the general public were left with questions. Laureate needed a website that could speak directly to these concerns with authority, transparency, and coherence.
Solution
We created a website that served as both an informative hub and a strategic repositioning tool. By reorganizing content around the future-facing message and giving spotlight to Mexico, Chile, and Peru, the site clearly conveyed what Laureate stood for and where it was heading.
Visually, the design reinforced trust—clean, modern, and structured. Each university still in the network was given space to shine, with dedicated sections highlighting their programs and partnerships. The site was designed to work not only as a branding effort but as a tool to align public perception with institutional strategy.
Concept
This project was rooted in the power of design to calm, clarify, and communicate. It wasn’t about flashy visuals—it was about tone, trust, and narrative. The goal was to create a digital experience that gave users certainty in a moment of uncertainty.
By combining clean UX, strategic structure, and visual hierarchy, the site positioned Laureate not as a brand in retreat—but as one entering a focused, intentional phase. Through design, we gave voice to their message: we’re still here, and we’re moving forward.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a typical project look like?
02
How is the pricing structured?
03
What’s needed to get started?
04
Do I need to know how to code?
05
How do we measure success?
2020
Laureate Web Page
A strategic web redesign focused on restoring confidence and communicating clarity. This project helped Laureate reaffirm its presence in Latin America by aligning its digital identity with its long-term vision.
Web Desing
UX/UI Desing
Know More
In a moment of major organizational change, Laureate faced growing uncertainty among its audiences. As the network exited several Latin American countries, rumors spread that the brand was closing entirely in the region. This confusion created urgency for clear, strategic communication—anchored by a new website that could reflect stability and future direction.
The redesigned web page became a key channel to rebuild trust and clearly present Laureate’s ongoing commitment to its universities in Mexico, Chile, and Peru. By giving these institutions prominent visibility and integrating messaging about the network’s renewed focus, the site became a digital reassurance—a platform for information, transparency, and long-term vision.
Problem
The perception crisis wasn’t caused by the strategy—it was caused by silence and visual inconsistency. With rumors dominating social media and student forums, there was a growing fear that Laureate’s exit from some countries meant a full withdrawal from Latin America. The existing website offered no clarity and only fueled more doubt.
The digital presence lacked strategic messaging and design that could reassure key stakeholders. Without a structured platform to communicate the updated vision, students, faculty, and the general public were left with questions. Laureate needed a website that could speak directly to these concerns with authority, transparency, and coherence.
Solution
We created a website that served as both an informative hub and a strategic repositioning tool. By reorganizing content around the future-facing message and giving spotlight to Mexico, Chile, and Peru, the site clearly conveyed what Laureate stood for and where it was heading.
Visually, the design reinforced trust—clean, modern, and structured. Each university still in the network was given space to shine, with dedicated sections highlighting their programs and partnerships. The site was designed to work not only as a branding effort but as a tool to align public perception with institutional strategy.
Concept
This project was rooted in the power of design to calm, clarify, and communicate. It wasn’t about flashy visuals—it was about tone, trust, and narrative. The goal was to create a digital experience that gave users certainty in a moment of uncertainty.
By combining clean UX, strategic structure, and visual hierarchy, the site positioned Laureate not as a brand in retreat—but as one entering a focused, intentional phase. Through design, we gave voice to their message: we’re still here, and we’re moving forward.
More Works
©2024
FAQ
What does a typical project look like?
How is the pricing structured?
What’s needed to get started?
Do I need to know how to code?
How do we measure success?